Wayfarer Travel
Designing a beautiful user interface for a fictional travel company.
Project Type: B2C Travel
Role: UI Design, Brand Design
Duration: 10 Hours
Project Overview
Wayfarer is a fictional travel company dedicated to making travel quick and easy for its users. I was tasked with creating a simple and responsive landing page design, with a 10 hour timeline.
Wireframes
In my early sketches, I tried to focus mainly on how to display the content in a creative and exciting way that would help inspire young travelers.
Brand Development
Wayfarer already had a logo, so the branding process was solely about creating a cohesive identity through color and font exploration.
Font Exploration
Color Exploration
Wayfarer UI Kit
High Fidelity Mockups
Project Summary
Given that this was a fictional company, there was a lot of opportunity to get creative within the framework of the project. It was a fun and challenging opportunity to test my ability to create something beautiful within a very short time frame.
I plan to revisit this design in the future and go through the UX design process, creating a usable application and website for Wayfarer.
This was a great learning experience for branding and UI design, and good practice for following a close timeline.